Tokyo 2020 Olympics Rescheduled For Late Summer 2021
The2020 Tokyo Olympic Gamesare just one of the many major events being delayed in the wake of the coronavirus outbreak across the world. Since gathering hundreds of thousands of people together for athletic events isn’t wise during a time of widespread illness, the 2020 Tokyo Olympics were pushed to an undetermined time. But now the International Olympic Committee (IOC) has set new dates for late summer in 2021, giving everyone “the maximum time to deal with the constantly changing landscape and the disruption caused by the coronavirus pandemic.”
IOC PresidentThomas Bach, Tokyo 2020 PresidentMori Yoshiro, Tokyo GovernorKoike Yurikoand Olympic and Paralympic MinisterHashimoto Seikoheld a conference call today to agree to the new dates for the 2020 Tokyo Olympic Games, which are now set to unfold fromJuly 23throughAugust 8in 2021. They will be followed by theParalympicsfromAugust 24throughSeptember 5.
In the official statementfrom the IOC, the organization’s President Thomas Bach said:
The 2020 Toyko Olympics were undoubtedly the biggest event to be canceled due to the coronavirus pandemic. NBCUniversal paid $4.4 billion for the U.S. media rights to all four of the Olympic games that happened from 2014 through 2020. That deal was recently extended through 2032 to the tune of $12 billion. Pushing the games back to 2021 will be a big blow to NBCUniversal’s earnings this year, not to mentioning leaving their summer schedule wide open.
Obviously, NBCUniversal will still get to air the games in 2021 across as many platforms as possible, but that doesn’t help the lack of money they were expecting for 2020. The media giant had already sold 90% of its commercials for the Olympic games, according toThe LA Times. In fact, the $1.25 billion they had already brought in had broken the record for advertising during the Olympics previously set by the 2016 Games in Rio de Janiero. It was projected this year’s games would earn 6% more in ad revenue.
Not only does this create a problem for NBCUniversal’s bottom dollar, but it somewhat takes away a major selling point for NBCUniversal’supcoming streaming service Peacock. The service willstill be pushing forwardwith a debut later this year, but not having the Olympics will certainly hurt. However, since much of the population is practicing social distancing and self-containment at this time, NBCUniversal may still find themselves with a successful launch for the streaming service.
