See Kylo Ren On ‘Star Wars: The Force Awakens’ Merchandise Coming This Fall
As has become the case for everyStar Warsfilm sinceThe Phantom Menace, the merchandising forStar Wars: The Force Awakenswill arrive well in advance of the film’s release on December 18th. As wepredicted back in March, we’ll begin to see all sorts of previously unrevealed characters, ships, weapons and more whenThe Force Awakensmerchandise hits shelves onSeptember 4th. The day has been dubbed “Force Friday,” and now we have a look at some sample packaging in which our newestStar Warsmemorabilia will arrive.
StarWars.comrevealed a sample package for a non-specific product to show off the design that will be utilized for all the forthcoming merchandise, and here it is:
Much like the older packaging forStar Warsgoods, the film’s villain gets prominent placement. Previous rounds of merchandise have utilized Darth Maul and Darth Vader, so it only makes sense that our new bad guy Kylo Ren (confirmed to be played byAdam DriverinVanity Fair’s recent photoshoot) is taking the spotlight this time. Here’s what some of the previousStar Warspackaging looked like in case you forgot:
Disney’s consumer products executive vice president of global licensing, Josh Silverman, had this to say:
“Every lightsaber, every action figure, every LEGO set tells a story for generations ofStar Warsfans, and this global event is a celebration of those stories. We’re excited to be part of the countdown to this enormous movie moment.”
September 4th will surely be anticipated by fans all summer long as they wait for the first round of toys, books, comics, apparel and more.Star Wars: The Force Awakensgoodies will go on sale at midnight on Force Friday at local retailers with Lucasfilm and Disney encouraging fans to use hashtags #ForceFriday and #MidnightMadness to document their shopping spree. But if you don’t feel like going to an actual store on Force Friday, memorabilia will also be available atDisneyStore.comas well.
Heading to stores at midnight is something I’ve done each time a newStar Warsfilm has arrived ever since this tradition began with the prequels back in 1999. I’ll definitely be heading out to get my hands on whatever newStar WarsLEGO sets are in store, probably a Kylo Ren action figure, and maybe even his cross guard lightsaber.
WhatStar Wars: The Force Awakensmerchandise are you looking forward to? Do you like the packaging design with Kylo Ren?
