Quibi Ads: Everything To Know About The Ad-Supported Version Of The New Streaming Service
We’re less than a month away from the launch ofQuibi, the new mobile-only streaming service that is looking to become a major player in the streaming wars. But those wars are expensive, so we’re here to break down what to expect from Quibi’s advertising strategy during the company’s first year: who will be advertising, for how long, when the ads will appear, whether you’re able to skip them, and more.
Those advertisers will run pre-roll ads which will either be 6, 10, or 15 seconds long, with no mid-roll ads interrupting programming. Quibi is recommending that advertisers program shorter ads for content that lasts between 1-5 minutes and longer ads for content that ranges from 5-7 minutes. Overall, Quibi will run 2.5 minutes of ads for every hour of programming. So if you don’t pay for the ad-free tier and you watch a full hour of Quibi content in a row – let’s say twelve five-minute chunks of a show – you’ll be served twelve unskippable ads, which could last anywhere from 6-15 seconds. (Quibi’s “recommendations” about the length of ads paired with certain lengths of projects seems like a suggestion at best, so don’t count on that being enforced.)
While there won’t be any political ads during Quibi’s first year (thank God), the ad partners will be utilizing the company’s"Turnstyle" technology, which lets you seamlessly move between horizontal and vertical modes while watching on your phone. I laughed out loud when I read the following sentence in the Axios article: “‘We love this new format and look forward to continuing to tell our story in Turnstyle,’ says Rob Reinerman, brand director at Charmin.” Can’t wait to turn my phone vertically while watching a toilet paper ad!
