LOL: ‘The Nice Guys’ Try To Figure Out How To Take On ‘Angry Birds’ And ‘Captain America: Civil War’
The Nice Guyshas a lot going for it. It’s got a A-list pairing inRyan GoslingandRussell Crowe, and the verve and style ofKiss Kiss Bang BangandIron Man 3mastermindShane Black. Oh, and it’s really, really good — a lovable mix of cynicism and sincerity, dropped against a cool ’70s noir backdrop and liberally sprinkled with humor and charisma. What itdoesn’thave going for it, however, is a recognizable brand name. It’s not a sequel to an already-beloved movie, likeNeighbors 2: Sorority RisingorCaptain America: Civil War. It’s not even based on a phenomenally popular property from another medium, likeThe Angry Birds Movie.
So what are these schmucks to do? In a field like that, how is a scrappy little action-comedy likeThe Nice Guyssupposed to compete? That’s exactly whatNice GuysproducerJoel Silverwould like to know, as he loudly (and hilariously) rants to Gosling and Crowe in a meta bit ofThe Nice Guysmarketing. They don’t really come up with any good answers, but it sure is fun to watch them try.
Well played,Nice Guys. True to their title, this video is reallyniceabout the way it treats the competition. “I think there’s a lot of unanswered questions from the first one that people want to know!” Gosling says ofNeighbors 2: Sorority Rising. “He’s a one-man charisma machine!” he adds ofCaptain America: Civil Warstar Robert Downey Jr. And even though Gosling’s right (well, maybe not about the many “unanswered questions” of theNeighborsmovies), the video is all the while capitalizing on the best thingNice Guyshas in its favor: the irresistible chemistry between Gosling and Crowe.
“Isn’t it enough to just make a good film?” Gosling pleads at one point, and sadly it really isn’t — in this day and age, you really do have to “tweet and retweet! tweet! retweet!” to get the word out. (Especially on days when Blac Chyna gets pregnant, apparently.) Fortunately, this video about just how terriblyThe Nice Guyspromotional campaign is going, is exactly the kind of video that should find plenty of traction on Twitter. Go forth, and tweet and retweet the video on your own timeline.
