‘24X36’ Trailer: A Preview For A Movie About Movie Posters
We live in an interesting age for movie posters. While actual film studios and the marketing people they employ continue to line multiplex walls with generic, heavily photoshopped work that generally relies on giant floating heads and/or random debris particles filling in every inch of negative space, pop culture art has undergone a revolution. Companies like Mondo, the Bottleneck Gallery, and Hero Complex have embraced movie buffs' desire to line their walls with tremendous art representing films that are important to them. The movie poster has been reinvented.
The new documentary24X36: A Movie About Movie Posterslooks to explore how the beautiful movie posters from decades past gave way to the generic designs of today and how third parties and inspired artists have resurrected the form. And yes, you can watch the trailer below.
24X36is set to make its world premiere at Fantastic Fest 2016 next monthand here’s how the festival describes the directorKevin Burke’s film:
While the trailer opens with an anecdote fromGremlinsandThe HowlingdirectorJoe Dante, the bulk of the talking heads appears to be poster artists and admirers. A scan of the film’s IMDB page reveals the participation ofJason EdmistonandLaurent Durieux, two of my favorite poster artists working today. So yeah, color me very interested in this one.
24x36 – A Movie About Movie Posters – Teaser TrailerfromPost No Joes ProductionsonVimeo.
The trailer isn’t the most elegantly cut thing in the world (it lacks the panache of something that has the support of a distributor), but it gets the point across nicely.24X36looks like a great chance to mourn the passing of the classic movie poster, celebrate the modern resurgence of pop culture art, and dissect why most current one-sheets look like garbage. At the very least, it will offer audiences a chance to explore some of the coolest posters ever made and get to know the people who made them and the people who obsessively collect them.
Fantastic Fest runs from September 22 through September 29 and I’ll be in attendance, so keep your eyes open for a review of this film in a little less than two months.
