‘10 Cloverfield Lane’ Super Bowl Spot: Hear It Roar
Last month, Bad Robot cracked open a mystery box we didn’t even know existed.The first teaser trailerfor10 Cloverfield Lanewould’ve looked promising under any circumstance, what with its vaguely creepy premise and stellar cast (John Goodman,Mary Elizabeth Winstead, andJohn Gallagher Jr.). But the title added an extra layer of intrigue. Was this theCloverfieldsequel fans had been waiting for? If not, what connection, if any, could the new film have toCloverfield?
We’ll have our answers sooner rather than later, as10 Cloverfield Laneis scheduled to hit theaters in a little over a month. But in the meantime, Paramount devoted some (very expensive) time during the Super Bowl to give curious audiences some more material to mull over. Watch the new10 Cloverfield LaneSuper Bowl spot after the jump.
Comparing monster sound in 10 Cloverfield Lane with the original Cloverfield. We have a match!pic.twitter.com/go1vNynxZY
— Dan Milano (@DanMilanoHere)August 13, 2025
10 Cloverfield Lanefollows a young woman (Winstead) who wakes up from a car accident to find herself in an underground bunker. The man who took her in (Goodman) claims to have saved her from a chemical attack that has left the outside world uninhabitable. “It’s so much about just the actors interacting with each other and that tension that builds, just all wondering if they are who they say the are, if they’re telling the truth or not, and really wondering what’s outside,“said Winstead.
ProducerJ.J. Abramshas described10 Cloverfield Laneas a"blood relative"ofCloverfield. While it’s unclear what exactly that means, early reports suggest it’s not a direct sequel toCloverfield. Instead, the title could just be a reference to the overall tone or vibe of the movie. In any case, there are plenty ofviral marketing tidbitsfor fans to pick apart. That’s the fun of the mystery box, after all — it’s not just that Bad Robot purposely keeps details under wraps, but that they know how to dole outjustenough information to get people talking.
